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Lips Don’t Lie – Maintaining a Plump, Youthful Pout

When you consider what comprises a fresh, youthful look, one of the features you undoubtedly think of is a luscious pout—but as we age, the lips begin to decrease in volume.


Why do lips lose their fullness, and how can you restore your plump pout? WY’s expert aesthetic doctors reveal everything you need to know about rejuvenating the lips to maintain your natural, youthful glow. 

Why Do Lips Lose Volume with Age?

Like the rest of our bodies, the lips age as a result of both intrinsic and extrinsic factors. Intrinsic factors—those caused by our genetic makeup and biology—cause the destruction of collagen in the skin and the reduction of muscle strength. Weakened muscle strength makes the lips turn downward and lengthen, while collagen depletion contributes to sagging skin that causes part of the lip to turn inward, creating a thinner appearance.

Extrinsic factors are the lifestyle and environmental conditions that add to the appearance of ageing skin and, in turn, a loss of lip volume. Diet, exercise and smoking habits all fall under the category of extrinsic factors, as do atmospheric aggressors such as the UV and infrared radiation from sun damage and the effects of ozone pollution. These environmental factors damage the skin by inducing free radicals and oxidation, depleting the skin’s antioxidants, nutrients and collagen.

How Can You Restore Lip Volume?

Dermal fillers are among the best treatments for the restoration of a youthful pout. These non-invasive injectables use hyaluronic acid, a compound naturally found in the skin, to hydrate, volumise and shape the lips, counteracting the ageing effects of both intrinsic and extrinsic factors. By delivering hyaluronic acid directly to specific areas of the lips, your pout is subtly revitalised, contributing to an overall younger look.

Results of lip fillers are typically seen immediately after treatment and usually last six to nine months, as the hyaluronic acid is naturally broken down by the body.

What’s the Best Approach When Administering Lip Fillers?

Poor lip filler results are typically the consequence of inexperience, poor planning and a lack of understanding of the client’s facial structure. Lip fillers can lead to a more artificial appearance when not administered properly. However, when used by well-trained professionals, dermal fillers can produce a natural, refreshed look. The key to plump, natural-looking lips is a quality filler and a skilled aesthetic professional to administer it.

At WY, our highly capable, experienced aesthetic doctors take a ‘less is more’ approach to lip fillers. During an initial consultation, we meet with you to discuss your desired look. We then develop a bespoke treatment plan that takes into consideration factors such as your facial structure and skin type. We create our treatment strategy with your entire face shape in mind, carefully choosing precise injection points to give you subtly luscious lips.

Furthermore, we invite you to return to the clinic two weeks after your treatment so that we can check in and ensure you are happy with the results. Above all, we want you to look and feel great.

Whether you want to learn more about how lip fillers can restore your plump pout, or you’d simply like skin care advice from our team of aesthetic professionals, get in touch to see how WY can help you restore youthful-looking lips today.


Waterhouse Young is one of London’s leading medical aesthetic & wellbeing clinics, founded by one of the UK’s top cosmetic surgeons, Norman Waterhouse - former President of the BAAPS. Based off Harley Street, the clinic features regularly in the media, from Vogue, Tatler, Grazia and Elle to The Times. WY’s longstanding, friendly team is highly qualified and offers non-surgical treatments which are safe, proven and deliver demonstrable results, restoring skin and health to the highest standard.